Axel Grell, Former Sennheiser Engineer, Drops Tantalizing True Wireless Earbuds With ANC And aptX Adaptive!

Axel Grell, the engineer behind some of Sennheiser’s most revered headphones like the HD800 and HD580 Jubilee, has now set out on his own, releasing a new set of TWS earphones under his own brand Grell Audio.  Dubbed the TWS/1, these new $199 TWS earbuds promise amazing audio clarity via app-based customized EQ, 34 hour battery life, plus excellent active noise cancelling.

According to the specs, it looks like the TWS/1 will have Bluetooth 5.2 onboard and compatiblity with every major audio codec out there (SBC, AAC, Qualcomm® aptX™, Qualcomm® aptX™ adaptive, LHDC). These earphones will be sold via DROP and

Pre-Orders start today, and shipping will start sometime in mid-November.

For more info visit

The following press release is Courtesy of STRAX:

STOCKHOLM, Oct. 6, 2021 /PRNewswire/ — STRAX announces the release of a line of audiophile-grade true wireless headphones by the new brand grell. The brand, developed with world-renowned sound engineer and headphone designer Axel Grell, will be an online-exclusive brand with products sold direct to consumers.

grell is a new brand developed within, and owned by, STRAX. The new in-ear headphones, designed to deliver superior audio-quality, are the first product in the series to be released. The product will initially be marketed to consumers who seek a high-end listening experience in North America, Germany and the UK, but will be available online globally.

  • As a revered sound engineer, Axel is recognized for his high-quality products and great attention to details. By distributing the products through the design-focused community, with seven million members, as well as using our online direct-to-consumer sales model we can efficiently target the high-end audio segment. We believe grell will be a great fit to our portfolio of personal audio brands, says Gudmundur Palmason, CEO, STRAX.

Co-founder and brand ambassador Axel Grell has crafted headphones designed to produce world-class sound for over three decades, most notably at Sennheiser. In his mission to make the world sound better through bold, new product designs, Grell has set standards and received a devoted following among members of the audiophile community.

The true wireless headphones feature TWS/1 technology, 34h-hour battery life, Active Noise Cancellation and grell’s newly developed Noise Annoyance Reduction technology. The headphones have a minimalist industrial-style design that contrasts with the complexity and richness of the acoustic reproduction without sacrificing a comfortable fit.

Grell in-ear headphones will be available via direct online sales. Pre-sale from 6th October via with full availability both via grell online and from mid-November onwards.

Read grell’s press release here.

For further information please contact Gudmundur Palmason, CEO, STRAX AB, +46 8 545 017 50.

About grell

Designed to make high-end audio quality more accessible, grell headphones offer personalized listening experience at a price that reflects the cost for quality of the sound, alone. Created by renowned headphone engineer Axel Grell, grell headphones feature a unique combination of high-end technological components, German design, and meticulous attention to detail. The result is a stunning sound-signature created expressly for a new generation of digitally connected listeners. The brand grell is developed within STRAX and wholly owned by STRAX.





STRAX is a global leader in accessories that empower mobile lifestyles. Our portfolio of branded accessories covers all major mobile accessory categories: Protection, Power, Connectivity, as well as Personal Audio. Our new Health & Wellness category offers branded Personal Protection products. Our distribution business reaches a broad customer base, through 70 000 brick and mortar stores around the globe, as well as through online marketplaces and direct-to-consumers.

Wholly owned brands include Urbanista, Clckr, Richmond & Finch, Planet Buddies, xqisit, AVO+, Dóttir and grell and licensed brands include adidas, Bugatti, Diesel, Superdry and WeSC. Our distribution business also services over 40 other major mobile accessory brands.

Founded as a trading company in 1995, STRAX has since expanded worldwide and evolved into a global brand and distribution business. Today we have over 200 employees in 13 countries. STRAX is listed on the Nasdaq Stockholm stock exchange


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